architecture, interiors, corporate, advertising, marketing and editorial photography
Commercial photography, executive portraiture, interiors, editorial and workplace commissions throughout Scotland and the UK
The importance of corporate photography
In this highly visually aware social and business environment, the visuals we use to represent our brands have an enormous impact on our audience. A single message can differentiate you from your competitors by conveying a lot of detail within the space of a few seconds. As a result, any potential customers’ first impression of your company could be decided on a photograph on your website. In this competitive business climate, many businesses actively work to create and communicate a positive image to their customers with their corporate photography and whether you are using stock, bespoke or a both, you want your message to be consistent. Through imagery customers get a glimpse of what their life would be like with your brand in it and gain confidence in their investment.
Conveying brand identity and personality
Photographs play a crucial part in conveying brand personality. Many companies want to come across approachable and professional and images are more likely to engage your audience than text alone. Through a good choice of imagery you can generate a vision as simple as offering and existing product in a completely new way.
In terms of attracting new customers and increasing business, great photography is just as important as the rest or your marketing strategy. A good choice of imagery will add value to your brand which customers will feel drawn to. Give your imagery prominence like you would showcasing products in a shop window.
When a mobile phone photo just doesn’t do it
Brands are important, head shots are part of your branding.
Contemporary portraits for today’s branding, casting and social media needs. We can and do change how a person is conveyed through different approaches in lighting, poise and composition. We are creating a photo for you, not of you.
Part of my approach is in coaching our clients, helping them to achieve the photo they want.
We strive to capture you at your best: whether in the studio or on location, creating an image that will advance your career and promote you and your brand.
Business head shot photography we photograph doctors, dentists, accountants, executives, club executives, businesses, management teams, theatrical, actors, professionals and enjoy interacting with the people we photograph in my personal studio based in Lanark. Those who have sat for me know we are observing and listening to them. Our aim is to capture an image of who you are as a person.
Head shot photography for business
Why would a company need head shot photography for business and what is wrong with a quick snap of an employee?
A business invests in their look, from the website to printed materials yet ignore lack luster images of key personnel.
Head shots and your brand
Outstanding head shot photography for business and commercial clients who see their staff as key to their brand and work ethos.Corporate head shots need to convey the ethos their brand.
The issues with head shots
You may want a less official style of image to connect with your client base but less formal doesn’t mean low quality.
Your staff are reluctant to have their photographs taken, coaching goes a long way with connecting your staff with your clients and customers.
Budgets don’t allow for professional headshots, it’s part of your marketing strategy and should be in any marketing campaign.
The disruption to business having head shots would cause issues. Professional head shot photography is remarkably quick.
Head shots are not ID photographs they convey the personality of the person and should project the image of the business and in artists head shots this is why you need professional head shots by a professional head shot photographer.
Social media is important to our business and staged headshots don’t fit with social media well, this may be true but they are representing your business they are not representing themselves. LinkedIn profiles are your client facing business credentials.
Planning head shot photography for business isn’t high on your agenda it may not attract a level of importance within the business. Hiring a professional head shot photographer is key to success, allowing a general photographer to undertake the task although quite capable may not be the best approach. When you are planning the company annual report a lot if focus is on the photographs that support the business it will be seen by shareholders and stakeholders the business website is seen by a much wider audience and should rank on the same level as the annual report.