Branding, marketing, product advertisement
Creating the image that sets your product apart from the competition, creating a style that brings your collection together as a seamless series of images, setting the mood that encourages viewers to study the product rather than a cursory glance these are our aims in our still life, product and advertising photography.
Furniture manufacturer requesting a fresh look to the usual on white background as feature items in the printed catalogue, the shooting to retain the natural textures and elegance of the furniture is the key elements with little post production.
Creating a series of still life image set on a pastel blue background gave the desire look and feel of this furniture where the target market is in the contemporary home.
With over a hundred pieces in this range we needed consistency, a continuity and vision that met with the clients needs. This lead us to use a daylight only studio, the complexity of different times of day, weather conditions all affect the quality of the light but we could not have the furniture for more than a few days so we created a colour workflow that allowed us to shoot all day with continuously varying light qualities. The out come of the use of careful colour management and tethered workflow we achieved the desire out come.
It is our aim to manage customer expectations and exceed them in both the results and delivery this philosophy is integrated in our photography.