architecture, interiors, corporate, fashion, advertising, marketing and editorial photography
Commercial photography, executive portraiture, products, interiors, editorial and workplace commissions throughout Scotland and the UK
The importance of corporate photography
In this highly visually aware social and business environment, the visuals we use to represent our brands have an enormous impact on our audience. A single message can differentiate you from your competitors by conveying a lot of detail within the space of a few seconds. As a result, any potential customers’ first impression of your company could be decided on a photograph on your website. In this competitive business climate, many businesses actively work to create and communicate a positive image to their customers with their corporate photography and whether you are using stock, bespoke or a both, you want your message to be consistent. Through imagery customers get a glimpse of what their life would be like with your brand in it and gain confidence in their investment.
Conveying brand personality
Photographs play a crucial part in conveying brand personality. Many companies want to come across approachable and professional and images are more likely to engage your audience than text alone. Through a good choice of imagery you can generate a vision as simple as offering and existing product in a completely new way.
In terms of attracting new customers and increasing business, great photography is just as important as the rest or your marketing strategy. A good choice of imagery will add value to your brand which customers will feel drawn to. Give your imagery prominence like you would showcasing products in a shop window.